Katharine Esty's latest, "Creating Successful Social Businesses: Four Lessons from the World’s Most Successful Social Entrepreneur," covers key observations in her work as Yunus's biographer. The most important in her words, "Focus on Women."
He also observed the remarkable economic and societal transformations that could occur when poor women were empowered to run small businesses. The mere act of leaving the isolation of family compounds and joining the weekly peer group discussions Grameen Bank required of its loan recipients increased women’s confidence and motivation; during these discussions, women became part of a new social network, forging supportive friendships and sharing information and tips that proved key to the success of their business ventures. Moreover, they developed and endorsed a list of lifestyle decisions designed to further contribute to the cycle of poverty alleviation. These included keeping their family size small, looking after their personal and their children’s health, educating their children, keeping their environment clean, using pit-latrines and drinking clean water.